a longer rod gives you more casting distance, perhaps a little less accuracy, much easier figure 8 and those figure 8's seem to becoming more critical as the fish become educated with catch and release. On the rod itself, weight and durability are my key concerns. A cheap rod will tend to be heavier and that takes it's toll over a weeks worth of casting and durability could be an issue. Hate to have the rod fail when you finally connect. Matching the action the the lure weight really makes a difference too. If your rod is too stiff for your lure or too limp for your lure you loose effectiveness. My girlfriend thinks I am crazy for all my musky poles but each one has it's place and makes fishing more pleasurable. I have found that I also prefer a longer thicker handle, feels more comfortable at the end of the day.