I almost forgot one more category:

Quality
The quality of the Shadzillas is way above par. The bodies are molded, then airbrushed, then dipped again to apply a layer of clearcoat. The result is a really good looking bait. Consistency is good - each one swims the same without leaning to one side, always falling off-center on the drop, or any of the other problems I've seen with other swim baits. Another boot-style swim bait I used to use was so poorly molded that about half of them had voids in the plastic or didn't swim straight. Some of the mass-produced Chinese plastics are poorly made, plain and simple. The quality on the Shadzillas is great - I haven't had one yet that wasn't superbly made.

Another thing, make sure you get some Mend-It, if you don't already have some. Big Wood will be carrying it and it should appear on their website any day now, maybe on an accessories page or with the swimbaits. If you get Shadzillas you really have to have Mend-It. Believe me, you'll need it and it makes the best repair.

I know I might sound like the leader of the Shadzilla sales staff, but I'm not. I've paid retail for every one in my boat - a few hundred bucks worth. I'm just passing along a tip to anyone who pays attention to my ramblings.