I just purchased my 3rd big fish rig through a company called tackle direct, on the web. They are a company I discovered on a trip to ocean city. Checking out their sales and closeouts may be a good place to find a fairly low priced rig that is still quality stuff. I found a 7 1/2' st croix heavy action rod with an abu garcia ambassadeur high capacity reel for under $250. Not a bad setup for the budget minded in my opinion.