After ready the Lidner's book "First Light on the Water", I give them a lot of credit for how they ran their business. They turned down money from beer advertising due to their moral convictions when they were trying to get the business going. Looks like God honored that decision. Many cool stories and great pictures in that book. Also some cool fishing quotes. Rollie and Helens used to have it.
http://www.amazon.com/First-Light-Wa.../dp/1932458026
