Because JAW Spinnerbaits copied my blade design set-up that I developed last year. I remember the owner approaching me at the Chicago 2008 Muskie Show and asking me if this set-up worked. I never thought that anyone would ever go as far as to copy the shrink-tubing and blade design but it looks like they did. Oh well, whatever it takes to make a dollar in these harsh times. I talked to the owner on the phone today and he seems like an alright guy, but still come on.