HOT New Products for 2013!

[Joel DeBoer]

Rapala DT Thug® Custom Ink Colors by Mike Iaconelli

Ready to pick fights with the toughest of bass and other major game species, the DT Thug is built to bounce off rocks, grind on the bottom and rip through the thickest weeds. Hard action, high-vibration variation of the classic Rapala® balsa swimming action, the DT Thug will float up and out of snags on stall. Internal rattle chamber calls them in from afar. Long lip digs down fast while VMC® SureSet® tail hook turns short strikes into catches. Hand-tuned and tank-tested for out of the box swimming perfection.

Features
•Long Lip for Grinding and Digging Down
•High Vibration, Hard Action
•Balsa Wood Construction
•Internal Rattle Chamber
•VMC® SureSet® Tail Hook
•VMC® Black Nickel Belly Hook
•Hand-Tuned & Tank-Tested

[Joel DeBoer]

Rapala Jointed Shallow Shad Rap

The slightly exaggerated rattlin' and suspending action of the Jointed Shad Rap, now with a shallow diving lip. The near the surface, struggling action perfectly imitates a baitfish in distress. Even at the slowest of speeds the jointed body looks and vibrates like a wounded baitfish. Multi-species appeal.

Features
•Wide Swimming Action
•Shallow Running
•Suspending
•Rhythmic Rattle
•Articulated Body
•Black Nickel VMC® Hooks
• Hand-Tuned & Tank-Tested
•Technique: Casting & Trolling

[Joel DeBoer]

Rapala Snap Rap

The Snap Rap® brings a hot new technique to anglers fishing sandy and gravel bottoms as well as deep west-coast reservoirs. This unique, tough little bait is fished with a snap retrieve method… darting fast on rod snap, then quickly gliding back to the bottom. Durable body construction is appropriate for all species of game fish.

Features
•Unique Body Design
•Gliding Tail Wing
•Darting Snap Action
•Gliding Drop Action
•Fixed Nose and Tail Hooks
•Black Nickel VMC® Belly Hook
•Hand-Tuned & Tank-Tested
•Technique: Casting & Vertical Jigging

[Joel DeBoer]

Rapala Ultra Light Crank

Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily backs out of cover when paused. Small in size, but weighted to cast like baits 2-3 times its size. External body scales and holographic eyes complete the illusion.

Features
•Weighted Body
•Diving Lip Design
•Wobbling, Rolling Action
•External Scales
•3D Holographic Eyes
•Black Nickel VMC® Hook
•Hand-Tuned & Tank-Tested
•Technique: Casting

[Joel DeBoer]

Rapala X-Rap Countdown

Now anglers can fish the Xtreme Attitude of the X-Rap at any depth consistently. Rapala introduced the effective "CountDown" method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended fish at any depth. The X-Rap CountDown models swim with a strong rolling action on the retrieve and flutter on the pause. Flat sides create a hard flash. Uniform construction processes ensure consistent sink rate for repeatable depth presentation.

Features
•Consistent Depth Control
•Strong Rolling Action
•Flutter Action on Drop
•X-Style Finish
•Black Nickel VMC® Hooks
•Hand-Tuned & Tank-Tested
•Technique: Casting and Trolling

[Joel DeBoer]

New Sizes and Colors in the Rapala Line-up!

New colors are available for 2013 in Rapala's Countdown, Deep Tail Dancer, Jigging Rap, and Shad Rap

New Sizes are available for 2013 in Rapala's Clackin' Crank, Jointed Deep Husky Jerk, and Shap Rap

[Joel DeBoer]

VMC Spinshot

The new VMC SpinShot is the most simple, affordable and efficient drop shot hook on the market today that elminates line twisting and allows anglers to stack multiple hooks at different depths (when legal) and/or combine the hook with weights and jigheads.

Features
•Eliminates line twisting for maximum strength and hooking rate while dropshotting
•Multiple hooks can be stacked at different depths (where legal)
•Faster and earier to rig: spend more time fishing
•Elminates risks and extra costs related to the DS technique
•A less bulky presentation
•With premium VMC Spark Point ultra light drop-shot hook (7119)

[Joel DeBoer]

VMC Heavy Duty Swim Bait

Custom built for working swimbaits in open water and in cover. Black Nickel Extra wide gap hoooks feature a tapered locking spring that securely holds baits in place cast after cast, extending the life of your soft plastics. Spring design allows angler to easily add or remove bait without damage.

Features
•Tapered Locking Spring
•Extra Wide Gap
•Easily Add or Remove Bait Without Damage

[Joel DeBoer]

VMC Wacky

The VMC® Wacky Hooks have a wide bite area, plus a round shape, which makes for easy Wacky Worm rigging. VMC® gave these hooks an extra wide gap and a turned down, resin closed eye to help make better hook sets.

Features
•Extra Wide Gap
•Turned Down Eye
•Resin Closed Eye
•Wider Bite Area Plus Round Shape for Easy Wacky Work Rigging

[Joel DeBoer]

VMC Heavy Duty Weighted Swimbait

Pre-weighted design imparts just the right action to you swimbaits and eliminates the hassle of working with alternate weighting methods. Custom built for working swimbaits in open water and in cover, the Black Nickel Extra wide gap hooks feature a tapered locking spring that securely holds baits in place cast after cast, extending the life of your soft plastics. Spring design allows angler to easily add or remove bait without damage.

Features
•Fixed Weight Position for Optimal Balance
•Extra Wide Gap
•Tapered Locking Spring Securely Holds Bait In Place Cast After Cast
•Easily Add or Remove Bait Without Damage

[Joel DeBoer]

VMC Heavy Duty Wide Gap

Created for fishing tough cover and in tough situations, VMC® Heavy Duty Wide Gap Hooks have the strength for use with the heaviest equipment. Special 3-degreee offset point brings into play a trick tournament anglers use to increase hookups. The right choice for fishing heavy mono and braided line.

Features
•Offset Point
•Resin Closed Eye
•For Tough Situations It Has the Strength for Use with Heavy Equipment

[Joel DeBoer]

VMC Flippin'

VMC® Flippin' Hooks feature a double spike baitholder that securely keeps bait in place and features a resin closed eye to eliminate line slip through. Designed with space above the baitholder to allow room for a snell knot, they can also be tied with standard knotting.

Features
•Double Spikes Baitholder
•Snelled and Standard Rigs
•Resin Closed Eye

[Joel DeBoer]

VMC Worm

The VMC® Worm Hook is used for light to medium weight lines. It feature a 3-degree offset point that increases hookup rate and a resin closed eye that eliminates line slip off.

Features
•Offset Point
•Resin Closed Eye
•Best for Carolina Rigs
•Designed for all Light to Medium Weight Lines

[Joel DeBoer]

VMC Wacky Weedless

The Wacky Weedless sports a finesse hook with a wire weed guard that lays into the hook, allowing the bait and hook to seamlessly swim through vegetation. Turned down, resin closed eye positions the bait properly for maximum action and no slip-offs.

Features
•Wire Weed Guard
•Extra Wide Gap
•Turned Down Eye
•Resin Closed Eye
•Perfect When Pitching Into Heavy Cover

[Joel DeBoer]

VMC Heavy Duty Flippin'

Strong enough for braided or heavy monofilament lines in thick cover, VMC® Heavy Duty Flippin' Hooks feature a double spike baitholder that securely keeps bait in place and features a resin closed eye to eliminate line slip through. Designed with space above the baitholder to allow room for a snell knot, they can also be tied with standard knotting.

Features
•Double Spikes Baitholder
•Snelled and Standard Rigs
•Resin Closed Eye
•Strong Enough for Braided or Heavy Monofilament Line in Thick Cover

[Joel DeBoer]

VMC Trailer

The VMC® Trailer Hooks are designed to eliminates short bites on spinner and buzz baits. The have a large straight shank along with an extra large eye. The hook on your spinner/buzz bait slide right through the eye of the trailer hook to create a hook extension. The are pre-assembled with surgical tubing, so the hook doesn't slide around while attached to your lure. 6 per pack.

Features
•Straight Shank
•Extra Large Eye
•Pre-Assembled Surgical Tubing
•Eliminates Short Bites on Spinner and Buzz Baits

[Joel DeBoer]

VMC Heavy Duty Worm

The perfect choice for fishing heavy cover rigs, this VMC® hook features a 3-degree offset point which dramatically improves tour hooking percentage. Unique resin closed eye eliminates line slip out. Desired when fishing braided and heavy monofilament line.

Features
•Offset Point
•Resin Closed Eye
•Best for Heavy Cover Rigs
•Suitable for Braided and Heavy Monofilament Lines

[Joel DeBoer]

VMC Wide Gap

Designed for light to medium weight fishing conditions, the VMC Wide Gap hooks offer the advantage of a 3-degree offset point, a trick enlisted by tournament pros for years to increase hookup percentages. Closed resin eye eliminates the risk of line slip through. Enhanced "Z" bend holds soft plastics in place better than competitive brands.

Features
•Offset Point
•Resin Closed Eye
•Perfect for Texas and Carolina Rigs
•Designed for All Light to Medium Weight Lines

[Joel DeBoer]

VMC SpinShot Wide Gap

Features award-winning SpinShot® technology that eliminates line twist and allows a natural dropshot presentation. Wide Gap hook features a 3-degree offset point for increased hookups.

Features
•SpinShot® System Eliminates Line Twist
•Offset Point

[Joel DeBoer]

VMC Wacky Weedless Jig

The VMC® "Ike Approved" Wacky Weedless Jig Head was designed with the help of Bassmaster Elite Series veteran, Michael "Ike" Iaconelli. Featuring several key innovations that set it apart from other worm hooks on the market, Ike integrated some of the tricks and tweaks that tournament pros have used for years to put winning fish in the boat. For one, its hook point is offset by 3-degrees to greatly increase your hook up ratio, and it also features an extra wide gap that allows it to accommodate a wide variety of wacky rigged baits. The head is perfectly balanced as well to help elicit that crazy wacky jig head action, and its light wire stainless steel weedguard helps prevent snags, while not inhibiting hook sets. The product of 100 years of hook making experience combined with decades of tournament experience. Pitch the VMC® "Ike Approved" Wacky Weedless Jig Head into heavy cover - and watch it work.

Features
•Offset Point
•Extra Wide Gap
•Stainless Weed Guard
•Flick Shake
•Perfect When Pitching Into Heavy Cover

[Joel DeBoer]

VMC Swimbait Jig

The VMC® Swimbait Jigs ad the final touch to the illusion of a live minnow. Designed to mimic a baitfish head, they feature flared gills,3D holographic eyes and a concave head that allows your swimbait to nest up tight to the jig. Equipped with a forged shank, hi-carbon steel, 1X strong hook and a double wire keeper to ensure your bait stays on.

Features
•HOOK - 1X Strong
•Hi Carbon Steel
•Forged Shank
•JIG - Concave Head
•3D Eye
•Double Wire Keeper
•Flared Gills

[Joel DeBoer]

VMC Rugby Jig

Designed by 2003 Bassmaster Classic Champion and 2006 Angler of the Year, Michael "Ike" Iaconelli, the VMC® "Ike Approved" Rugby Jig features a unique head that is a actually a cross between a round head and football head. Shaped just like a rugby ball, hence its name, it is one of the most versatile jig heads possible. You can fish it over rocks or gravel, through weed, around boat docks, anywhere you can think to throw it, and it imparts a killer side-to-side, rolling action to your bait. Its offset hook also allows you to Texas-rig soft plastics and its extra wide gap and super sharp point allow it to accommodate any style of soft plastic, while also increasing your hook up ratio. A recessed line eye even protects against snags, weeds, and abrasion from underwater obstacles.

Features
•Offset Point
•Recess Eye
•Wide Gap
•Side-To-Side and Rolling Action
•Ideal for Rocky Bottom Fishing

[Joel DeBoer]

Sufix 832 Advanced Ice Braid

The strongest, most durable small diameter ice braid. R8 Precision Braiding and fiber technology provide superior strength, roundness and line consistency. Patent-pending construction of 8 fibers (7 Dyneema® plus 1 GORE® Performance Fiber) and 32 weaves (pics) per inch. GORE® Performance Fibers add incredible fray and abrasion resistance for unmatched durability. Dyneema® fibers provide high strength & sensitivity, small diameter & hydrophobic water-repellent protection that resists freezing.

Features
•UNBEATABLE STRENGTH Most durable small diameter ice braid available
•HYDROPHOBIC Water-repellant protection to reduce freezing
•ABRASION RESISTANT GORE® Performance Fiber adds incredible fray and abrasion resistance for durability

[Joel DeBoer]

Sufix 832 Advanced Lead Core

The first lead core to combine both Dyneema® and Gore® performance fibers. The composition of these two fibers braided around the lead core wire creates the fastest sinking, strongest, most abrasion resistant, roundest, UV protected lead core lines on the market.

Features
•The first lead core to combine both Dyneema® and Gore® performance fibers
•Dives 30% deeper and is 70% stronger than traditional lead core
•Infinitely more sensitive
•3X the abrasion resistance
•Greater resistance to UV rays and sunlight

[Joel DeBoer]

Storm Flatstick Jointed

With it's jointed body, this bait has the power and action that screams for attention. Classic and UV bright finish choices that strengthen visibility, plus loud deep rattle for added attraction with VMC® black nickel treble hooks put fish in the boat.

Features
•External Scales
•3D Holographic Eye
•Loud Multi-Ball Rattle
•Jointed Tail Design with Wide Rolling Action
•UV Bright Finish Reflects More Light Energy, Strengthening the Lure's Visibility
•VMC® Black Nickel Treble Hooks
•Technique: Casting/Trolling

[Joel DeBoer]

Storm Rattle Tot

Back by popular demand, Storm reintroduces the improved Rattle Tot. Familiar Hot 'N Tot® profile with a wider body that encases a raspy, multi-ball rattle, the Rattle Tot swims with the classic wild, searching action. External scales, 3D holographic eyes and incredible metallic, painted and UV finishes take this historic lure to a new level.

Features
•Durable Metal Lip
•Wild Searching Action
•Loud Multi-Ball Rattle
•3D Holographic Eyes
•Premium VMC® Black Nickel Hooks
•UV Bright Finish Reflects More Light Energy, Strengthening the Lure's Visibility
•Technique: Trolling

[Joel DeBoer]

Storm Rockin' Shad

The Classic Thin Fin® profile goes lipless. Strong vibrating body and multi-ball rattle is raspy and loud when ripped or retrieved. On the fall the bait sinks head down with side to side Rockin' action and intermittent cadence rattle.

Features
•Lipless Style
•Thick Wall Construction
•Strong Vibrating Body
•Loud Multi-Ball Cadence Rattle
•External Scales
•3D Holographic Eyes
•Sinking
•Premium Black Nickel VMC® Hooks
•Technique: Casting

[Joel DeBoer]

Storm Smash Shad

Swimming with a deliberate, steady cadence, the Smash Shad is on track to be an instant classic. Phenomenal finish choices matched with internal rattle system will get this bait "smashed" by all game species.

Features
•High Frequency Multi-Ball Rattle
•Stable Rolling Action at All Speeds
•External Scales
•Premium Black Nickel VMC® Hooks
•UV Bright Finish Reflects More Light Energy, Strengthening the Lure's Visibility
•Technique: Casting/Trolling

[Joel DeBoer]

Storm Twitch Stick

A suspending jerk bait with a thick, minnow profile and an aggressive action on retrieve. Very responsive to subtle, twitch style retrieve. On the pause, the bait comes to rest with an added wobble that triggers strikes.

Features
•Thick Minnow Profile
•Vibrating Body
•Loud Multi-Ball Rattle
•External Scales
•Suspending
•Responsive Action
•3D Holographic Eyes
•Premium Black Nickel VMC® Hook
•Technique: Casting

[Joel DeBoer]

StrikeMaster Honda 35cc Lite

StrikeMaster pioneered 4-stroke technology in augers, and continues to lead the pack. Truth is, they can't figure out how StrikeMaster masterfully brews noiseless horsepower and steadfast reliability with clean speed. Drill Size: 8", Total Weight: 23 lbs.

Features
•Honda™ 35cc 4-Stroke OHC Engine
•VANDAR® Long Filament High Impact Handles
•Signature StrikeMaster Steel Drill with Twin Serrated Stainless Steel Lazer Blades
•Polymer Gear Casting Yields Lightweight Power
•Environmentally Conscious, Emission Certified
•Drill Size: 8"
•Total Weight: 23 lbs
•2-Year Warranty on Honda™ Engine

[Joel DeBoer]

StrikeMaster Lazer Synthetic Ultra-Lite

Punchin' holes all day can take it's toll on man and beast. The beast others call their favorite auger. Meet your new best friend on the ice. The hand auger with skills goes on a diet. Lean and mean, you can drag this buddy where ever you go.

Features
•Cushioned, Ergonomically Designed Handles
•Ultra-Lite Rugged Synthetic Auger Flight and Blade Carriage with Mora Ice Chrome-Alloy Stainless Steel Lazer Blades
•Adjustable Handle: Adjusts from 48" - 57"
•Breaks Down into Two Pieces for Transport and Storage

[Joel DeBoer]

Marcum VS385C underwater Viewing System

Another instant classic from MarCum Technologies, the VS385C Underwater Viewing System gifts anglers with a full menu of powerful fish and structure finding features—all with a learning curve shorter than the time it takes to remove the tape from the box. Immerse yourself in MarCum’s industry-best SONY® Super HAD 2camera optics, viewing live underwater action on a luxurious 7-inch crystal clear LCD. Switch between color and B&W to display the sharpest image in every water condition, from clear and weedy to deep and dark. Dial up MarCum’s exclusive Darkwater® LED lights to provide optimal viewing even during the darkest hours when big fish prowl. Complete viewing system includes waterproof LCD display, Manta camera with 75-feet of cable, softpack, 12-volt rechargeable battery and a 3-stage Auto Battery Charger.

Features
•7” Wide screen Flat panel, Hi-Res, Switchable Color/B&W LCD
•800 X 480 Pixel resolution
•Waterproof Display with Video Out
•Sony Super HAD II CCD 1/3” image sensor .01 lux camera, with 75-feet of cable
•Darkwater® LED Lighting Technology
•Soft Pack, 12-volt 7-amp Rechargeable Battery, Battery Charger and Down-View/Stabilizer Fin included
•3-stage Auto Battery Charger included
•One year warranty

[Joel DeBoer]

Trigger X Buzz Tail Worm

This versatile version of a paddle tail minnow is about to become a tackle box stable. It can be fished as is with a gliding, thumping action, or simply cut the tail and you have a world-class topwater buzzworm. Packed with Ultrabite® Pheromones, choose from solid and dual color patterns.

Davy Hite, a two-time BASS Angler of the Year, Bassmaster Classic Champion, FLW Championship Winner and a 14-time Bassmaster Classic Qualifier, played an integral part of designing and fine-tuning to perfection the actions and colors of this bait.

Features
•Phthalate-Free soft Plastic Composition - Extremely precise bio-salt infused formulas match bait density to body shape for maximum action
•Multi-Species - Body shape and action are perfect for most gamefish applications
•Ribbed Surface Area - Significant ridge structure creates a softer "life-like" feel while increasing lure surface area and allowing increased pheromone distribution
•Ultrabite® Aggression Pheromones - A custom blend of "aggression" and "fear" pheromones that mimic the natural predator vs. prey response
•Designed to Trigger Feeding Instinct - Body designs present the exact required profile. Serious action with pro-picked colors, perfect for every condition
•Easy-to-Handle Packs - Resealable Bag allows fast changes and quick re-baiting when the action is hot

[Joel DeBoer]

Trigger X Drop Dead Minnow

Pro angler inspired, this bait looks like any other fluke style bait. That's where the similarities end. Jerk it for classic action. Kit it and it glides, rocks and flutters with a unique action. Top-to-bottom dual or solid colors.

Davy Hite, a two-time BASS Angler of the Year, Bassmaster Classic Champion, FLW Championship Winner and a 14-time Bassmaster Classic Qualifier, played an integral part of designing and fine-tuning to perfection the actions and colors of this bait.

Features
•Phthalate-Free soft Plastic Composition - Extremely precise bio-salt infused formulas match bait density to body shape for maximum action
•Multi-Species - Body shape and action are perfect for most gamefish applications
•Ribbed Surface Area - Significant ridge structure creates a softer "life-like" feel while increasing lure surface area and allowing increased pheromone distribution
•Ultrabite® Aggression Pheromones - A custom blend of "aggression" and "fear" pheromones that mimic the natural predator vs. prey response
•Designed to Trigger Feeding Instinct - Body designs present the exact required profile. Serious action with pro-picked colors, perfect for every condition
•Easy-to-Handle Packs - Resealable Bag allows fast changes and quick re-baiting when the action is hot

[Joel DeBoer]

Trigger X Goo Bug

The unique tail design of this heavy cover bait is like two baits in one. Fish it with the tail intact and it glides seductively. Cut the tail for life-like crawfish pinchers, assuming a perfect defensive position when resting on the bottom. Top-to bottom dual or solid colors.

Davy Hite, a two-time BASS Angler of the Year, Bassmaster Classic Champion, FLW Championship Winner and a 14-time Bassmaster Classic Qualifier, played an integral part of designing and fine-tuning to perfection the actions and colors of this bait.

Features
•Phthalate-Free soft Plastic Composition - Extremely precise bio-salt infused formulas match bait density to body shape for maximum action
•Multi-Species - Body shape and action are perfect for most gamefish applications
•Ribbed Surface Area - Significant ridge structure creates a softer "life-like" feel while increasing lure surface area and allowing increased pheromone distribution
•Ultrabite® Aggression Pheromones - A custom blend of "aggression" and "fear" pheromones that mimic the natural predator vs. prey response
•Designed to Trigger Feeding Instinct - Body designs present the exact required profile. Serious action with pro-picked colors, perfect for every condition
•Easy-to-Handle Packs - Resealable Bag allows fast changes and quick re-baiting when the action is hot