yeah so true, ive been putting 40lb braided line on my heavy bass rod, and throwing huge shad raps that dicks used to sell but no longer carry, once and a while the top of the hill bait shop will have a couple muskie lures that i buy, like you said you gotta go a long ways to get equipment... i dont quite understand it especially with what a popular muskie lake kinkaid is. buying lures online or from a magazine is fine and all, but with a rod and reel i like to see and feel them in person.