What's New and Hot for the 2012 Fishing Season!...

[Joel DeBoer]

ST. CROIX’S ALL-NEW LEGEND TOURNAMENT® BASS
SERIES INCLUDES 25 TECHNIQUE-SPECIFIC MODELS

Park Falls,WI – St. Croix’s all-new Legend Tournament® Bass casting and spinning rods offer serious anglers 25
different technique-specific models – and more advanced design and manufacturing technology than any other bass
rod on the market today.With 18 casting models and 7 spinning models, each rod is built on completely re-engineered
mandrels designed with St. Croix’s proprietary Integrated Poly Curve® (IPC ®) tooling technology.The blanks
combine high-modulus/high-strain SCIV graphite with NSi (Nano Silica) resin – a proprietary Matrix Resin from
3M™ that significantly increases strength and durability with no change to the weight.The new rods are further
strengthened with Advanced Reinforcing Technology™ (ART™ ), another St. Croix exclusive.

“The re-engineered Legend Tournament Bass rods represent the state-of-the-art in spinning and casting rod design,”
explained Jeff Schluter, St. Croix’s vice president of marketing and sales. “We’ve improved our very popular series
by increasing the quality while maintaining a similar price.The blanks are newly designed and feature innovative
3M™ Matrix Resin which we call NSi for a 30% increase in strength. In addition, guides are updated to
Fuji® K Series Tangle-Free with Alconite® rings in smaller sizes to reduce tip mass and we’ve added Fuji’s new
SK2™ split reel seat for the ultimate in lightweight and sensitivity.The result is a series on the cutting edge in
regards to smooth casting power, lightweight balance, extreme sensitivity, rugged durability and striking appearance.”

Legend Tournament Bass rods also feature split-grip/super-grade cork handles, machined-aluminum wind check
and trim pieces, and Flex-Coat® slow cure thread finish.The retail range is $230 - $270.
All Legend Tournament Bass rods are designed and handcrafted in Park Falls,WI and protected by a lifetime limited
warranty backed by St. Croix Superstar Service.

[Joel DeBoer]

ST. CROIX’S LEGEND TOURNAMENT® WALLEYE RODS ARE
LIGHTER, STRONGER AND MORE SENSITIVE.
Park Falls,WI – St. Croix’s all-new Legend Tournament®Walleye rods are built with the latest technologies and
hardware to provide serious anglers a competitive edge.With twelve technique-specific spinning models and a
Bounce-N-Troll casting model, each rod is built on completely re-engineered mandrels designed with St. Croix’s
proprietary Integrated Poly Curve® (IPC®) tooling technology.The blanks combine high-modulus/high-strain SCIV
graphite with NSi (nano silica) resin – a proprietary Matrix Resin from 3M™ that significantly increases strength
and durability with no change to the weight.The new rods are further strengthened with Advanced Reinforcing
Technology™ (ART™), another St. Croix exclusive.

"The re-engineered Legend Tournament Walleye rods represent the state-of-the-art in spinning and casting rod
design,” explained Jeff Schluter, St. Croix's vice president of marketing and sales. “We’ve combined our SCIV
graphite fibers with NSi – 3M™’s amazing new Matrix Resin – and rolled each blank on mandrels designed with
our own Integrated Poly Curve (IPC) tooling technology. Plus, each blank features proprietary Advanced
Reinforcing Technology (ART) for additional hoop strength.The result is a breakthrough in smooth casting power,
lightweight balance, extreme sensitivity and rugged durability.”

The Legend Tournament Walleye rods are outfitted with Fuji® K Series Tangle-Tree Concept Guides with Alconite®
rings and polished frames which are designed to “shed” tangles when using super braid, monofilament or
fluorocarbon line.They also feature split-grip cork handles made from super grade cork and Fuji’s® new SK2™ split
reel seats for the ultimate in light weight and sensitivity.The series retails between $230-$250.

All Legend Tournament Walleye rods are designed and handcrafted in Park Falls,WI and protected by a lifetime
limited warranty backed by St. Croix Superstar Service.

[Joel DeBoer]

ST. CROIX’S ALL-NEW LEGEND TOURNAMENT® MUSKY
RODS REDEFINE STATE-OF-THE-ART
Park Falls,WI – St. Croix’s all-new Legend Tournament® Musky rods offer serious anglers nine technique-specific
designs – and more advanced technology than any other musky rod on the market today. Each rod features mandrels
designed with St. Croix’s proprietary Integrated Poly Curve® (IPC®) tooling technology.The blanks combine
high-modulus/high-strain SCIV graphite with NSi (nano silica) resin – a proprietary Matrix Resin from 3M™ that
significantly increases strength and durability with no change to the weight.The new rods are further strengthened
with Advanced Reinforcing Technology™ (ART™), another St. Croix exclusive.

“The all-new Legend Tournament Musky series represents the state-of-the-art in rod design,” explained Jeff
Schluter, St. Croix’s vice president of marketing and sales. “We’ve combined our SCIV graphite fibers with NSi –
3M™’s amazing new Matrix Resin – and rolled each blank on mandrels designed with our own Integrated Poly
Curve (IPC) tooling technology. Plus, each blank features proprietary Advanced Reinforcing Technology (ART)
for additional hoop strength.The result is a breakthrough in smooth casting power, lightweight feel, extreme
sensitivity and rugged durability.”

The Legend Tournament Musky rods are outfitted with Fuji® K Series Tangle-Tree Concept Guides with Alconite®
rings and Fuji® MGST Tangle-Free tip-top with SiC ring which are designed to “shed” tangles when using super
braid, monofilament or fluorocarbon line.They also feature split-grip or traditional cork handles made from super
grade cork and Fuji® TCS or PSS-SD reel seats with frosted silver hoods.The retail range is $300-$360.

All Legend Tournament Musky rods are designed and handcrafted in Park Falls,WI and protected by a lifetime
limited warranty backed by St. Croix Superstar Service.

[Joel DeBoer]

ST. CROIX’S RAGE SERIES BREAKS THE OLD RULES…
ADVANCED BLANK AND HANDLE COMBINED
WITH MICRO GUIDES
Park Falls,WI – St. Croix’s all-new Rage series of casting and spinning rods combine advanced blank design and
the latest, high-tech components to deliver incredible balance and sensitivity without sacrificing strength and durability.
St. Croix took a slightly different strategy with a micro-guided rod by downsizing the stripper guide, but not
reducing it to the micro size, thereby allowing for dramatically improved line flow. Rage also features an innovative
new handle that is manufactured by St. Croix.The Rage series consists of 12 casting and 5 spinning models with
prices ranging from $150-$170.

“We wanted Rage to be more than just a micro-guided rod and focused on significant handle innovation,” explained
Jeff Schluter, St. Croix’s vice president of marketing and sales. Built on premium, high-modulus SCIII graphite
blanks with Integrated Poly Curve® (IPC®) tooling technology, the new Rage rods feature Pac Bay Minima
stainless-steel ring micro guides that provide a 20-30% weight savings over ceramic guides and will not crack,
break or groove even with braided line.The Pac Bay Minima reel seats deliver maximum blank exposure with a
weight savings of 10-20% on the spinning models and 30% on the casting rods.The high-tech contoured handle
features a precision-machined core wrapped with a neoprene skin for maximum comfort and sensitivity.The neoprene
cover provides for a positive grip that actually improves when wet. EVA trim pieces provide additional refinement.

Designed in Park Falls,Wisconsin and handcrafted in Fresnillo, Mexico, St. Croix’s Rage series casting and spinning
rods are protected by a five-year warranty backed by St. Croix Superstar Service.

[Joel DeBoer]

ST. CROIX EXPANDS EYECON SERIES TO INCLUDE
TROLLING RODS
Park Falls,WI – St. Croix’s best-selling Eyecon series will see six new trolling rods added to the line for 2012.
Ranging in length from 5' to 12', the new trolling rods feature moderate actions with medium or medium-heavy
power ratings. Eyecon Trolling rods cover all walleye trolling techniques and styles and retail between $100 - $150.

“A lot of our customers asked us to develop a line of specialized walleye trolling rods,” explained Jeff Schluter,
St. Croix’s vice president of marketing and sales. “So, we decided to focus on designing and manufacturing rods at
the highest performance level and target the serious walleye angler.”
Built on premium-quality SCII graphite and SCI glass blanks, Eyecon Trolling rods feature top notch components
and legendary St. Croix quality and workmanship. Each features Batson Forecast® hard aluminum-oxide guides
with double-coated black chrome frames and thread wraps protected with two coats of Flex Coat® slow-cure finish.
The extended handles feature premium-grade cork, with Fuji® TCS reel seats.

Designed in Park Falls,Wisconsin and handcrafted in Fresnillo, Mexico, St. Croix’s Eyecon walleye rods are
protected by a five-year warranty backed by St. Croix Superstar Service.

[Joel DeBoer]

ST. CROIX’S NEW PANFISH SERIES RODS DELIVER
SUPERIOR PERFORMANCE FOR SERIOUS ANGLERS
Park Falls,WI – St. Croix has developed a complete line of high-performance ultra-light and light-powered
spinning rods designed specifically for fishing crappie, bluegill and other small game fish species.The new collection,
appropriately named Panfish Series, includes two design platforms from which to choose.The first consists of 5
spinning rods up to 7' in ultra-light and light powers with precise, crisp actions.The second features 4 spinning
rods from 8'-11' with light powers and moderate-fast actions.The Panfish Series retails from $100-$180.

“For years we felt like the panfish market has been underserved with high-performance rods” states St. Croix’s Jeff
Schluter, vice president of marketing and sales, “So we went to work designing a highly refined series targeted at
the hard-core panfish angler.”

These premium rods feature blanks built with a combination of SCII graphite and high-modulus/high-strain SCVI
graphite for optimal weight, sensitivity and balance. Outfitted with Pac Bay Minima guides that provide greater
sensitivity and a 20-30% weight savings over ceramic guides, the new Panfish Series come with premium-grade
cork handles and Pac Bay Minima reel seats for improved sensitivity and comfort.

All St. Croix Panfish Series rods are designed in Park Falls,Wisconsin and handcrafted in Fresnillo, Mexico, and
come with a 5-year warranty backed by St. Croix Superstar Service.

[Joel DeBoer]

ST. CROIX AND KELLY GALLOUP CO-DEVELOP THE
HIGH STICK DRIFTER FLY RODS
Park Falls,WI – St. Croix and Kelly Galloup have teamed up once again, this time to co-develop a mini-series
of three specialized nymph rods named the High Stick Drifter.The new series includes a 10', 4-piece rod rated for
a #4 weight line, a 10', 4-piece rod rated for a #5-weight line, and a 9' 6", 4-piece rod rated for a #4-weight line.
Kelly Galloup is a well-known fly designer, outfitter, television personality, writer, seminar speaker and owner of
the Slide Inn on Montana’s Madison River.

The new High Stick Drifters are designed with super-lightweight tips, made possible by using high modulus/high
strain SCV graphite with NSi resin (featuring 3M™’s nano Matrix Resin) and a carbon-matte scrim.The unique,
lightweight tip reduces angler fatigue when the rod is held high for long periods of technical nymph fishing,
improves sensitivity for better strike detection, and contributes to the overall balance of the rod.

“This rod has more technology packed into it than any stick in history,” explained Kelly Galloup. “From the hook
keeper placement to the nano technology, nothing has been over looked; except the high-dollar price tag.They’re
also super-light in the hand yet made to handle a two fly system and an indicator with ease.They cast like a dream
and have the perfect tip for fast sets without snapping your tippet. Bottom line...These rods will set the new
standard in nymph fishing.”

The new High Stick Drifter rods are built on high-modulus/high-strain SCV graphite blanks and reinforced with
super-high-modulus SCVI graphite in lower sections for added power with reduced weight. Designed using
St. Croix’s proprietary Integrated Poly Curve® (IPC®) tooling technology, which produces continuous curve tapers
for one-piece performance in a four-piece design, and strengthened with Advanced Reinforcing Technology™
(ART™), which adds strength to the blank without adding extra weight or bulk, the new
High Stick Drifters are the most technologically advanced fly rods St. Croix has ever produced.

The High Stick Drifters are outfitted with REC® Recoil® snake guides and a Fuji® K Series Tangle-Free stripper
guide with Alconite® ring, and all thread wraps are protected by two coats of Flex Coat® slow-cure finish.The
handles feature lightweight, machined-aluminum reel seats with built in hook-keepers and flora-grade cork grips.
The rods retail for $430.00.

High Stick Drifters are handcrafted in Park Falls,Wisconsin, and are protected by a lifetime limited warranty
backed by St. Croix Superstar Service.

[Joel DeBoer]

Whether you fish stained water or clear, these new patterns are going to be red-hot this upcoming season!

[Joel DeBoer]

Already a "go-to" lure, the addition of a live-action rubber tail to this model Hellhound is going to create a lot of excitement from the muskies this coming season!

[Joel DeBoer]

Tyrant Tackle Mathys Glider

Tyrant Tackle has added the Mathys Glide Bait to their wide line up of Musky and Pike lures. Tyrant's Mathys is made with high impact poly and through wire construction. This 7" sub surface model includes Tyrant 5/0 wide gap hooks, iron fist split rings and comes with a glow stripe on the back of the lure for the fisherman to view the action and location of the lure. This lure has a consistent "walk the dog" action that predator fish can't resist.

The Mathys comes in 5 holographic colors.

•TM792- GOLDEN SHINNER

•TM794- RIVER WALLEYE

•TM795- CISCO

•TM796- BLUEGILL

•TM797- PERCH

[Joel DeBoer]

Tyrant Tackle Haley’s Comet

Tyrant’s Haley’s Comet soft plastic tail along with the rotating blade head makes this top water lure irresistible to big game fish. Very deadly on the figure 8, simply cast and retrieve! Made with Tyrant’s high impact poly and through wire construction

Tyrant Haley’s Comet
Length: 6.5"
Weight: 3 oz
Hook Size: 4/0 short shank wide gap hook TAH340

Colors
Firetiger
Loon
Black/Orange
Orange/Black
BullFrog
Reverse Loon

[Joel DeBoer]

Tyrant Tackle Lola

The Tyrant Lola’s rotating head and tail blades along with the stationary mid body produces the vibration and plop that drives top water bass, big pike and muskies crazy. Simply cast and retrieve! Made with Tyrant’s high impact poly and through wire construction.

Tyrant Lola
Length: 6"
Weight: 2 oz
Hook Size: 4/0 short shank wide gap hook TAH340

Colors
Firetiger
Loon
Black/Orange
Orange/Black
BullFrog
Reverse Loon

[Joel DeBoer]

Tyrant Tackle Navigator

The Navigator is a smaller profile Top Water lure that comes equipped with two full rotating blades in the front and rear of the body. This lure will surely excite all types of big game fish.

Length 8" weight 2.2oz and comes with Tyrants 4/0 wide gap short shank hooks

[Joel DeBoer]

Tyrant Tackle Spinjack
The Spinjack offers the best of two lures. The front body rotates and the bucktail pulsates through the water offering big game fish an exciting top water presentation.

Length 8" weight 1.3 oz Hooks Tyrant 3/0 wide gap short shank hooks

[Joel DeBoer]

Check out the HOT new "pounder" Double Dawg AND the sure-fire new colors from Musky Innovations!